Instagram Launches Apple TV App With Reels and More

Instagram has launched its app on the Apple TV, introducing features such as Reels, longer videos, and live shows to the streaming device for the first time. This marks the platform's entry into television through Apple's smart screen. The app for Apple TV enables users to watch content from creators they follow, explore new videos, and seamlessly continue viewing across multiple devices.

Instagram describes the app as facilitating shared viewing experiences with friends and family, expanding its video offerings to the big screen. The launch appears to have taken place on October 23, as Apple's TV-specific release metadata for version 66.0 of the app indicates that date. Previously, an archived App Store listing from October 19 still listed compatibility only with iPhone and iPad devices.

Instagram first tested its TV app on Amazon Fire TV devices in the United States back in December 2025, subsequently expanding to Google TV in February 2026 and Samsung smart TVs in June. Initially, the experience on the Apple TV was centered around Reels, which were organized into themed channels based on users' interests, with videos playing automatically upon selection.

However, in June, Meta, the parent company of Instagram, revealed plans to broaden the app's offerings beyond short videos. This included longer creator content, episodic series, and live broadcasts. The Apple TV app's description now lists these expanded features alongside Reels. The release of the app for Apple TV complements Instagram's dedicated iPad app, which launched in September 2025 following years of user requests for an interface optimized for the tablet.

The Instagram app is now available on the Apple TV App Store and requires tvOS 26.0 or later for operation.