‘Give priority to local artisans’: PM Modi’s festive shopping appeal as Diwali approaches

Prime Minister Narendra Modi encouraged the public to prioritize products crafted by local artisans while shopping for festivals, emphasizing that their purchases would bolster the 'Vocal for Local' campaign and contribute to the objective of a self-reliant India. During his monthly radio programme, Mann Ki Baat, the prime minister highlighted successes of the campaign, such as the export of makhana from Bihar to Greece and arhar dal from Karnataka to the Maldives.

Modi urged people to support local artisans during festive shopping, stating that their choices would boost the enthusiasm of artisans and help achieve the vision of self-reliance in India. The prime minister also underlined the significance of packaging in attracting consumers and securing market presence, emphasizing the importance placed on packaging in recent times.

The leader further discussed initiatives to revitalize traditional skills and farming practices. He mentioned the Kheti Virasat Mission's efforts to promote organic farming and launch 'Nav-Trinjan' to encourage natural cotton farming, as well as the establishment of a weaving school to preserve traditional skills for younger generations.

PM Modi also addressed the Heval river rejuvenation efforts in Uttarakhand's Tehri Garhwal district, where villagers and the local administration had implemented measures such as rainwater harvesting, groundwater recharge, and extensive tree planting. These conservation efforts had led to the river's revival and the rejuvenation of numerous natural water sources.

Furthermore, the prime minister highlighted the success of the e-Sanjeevani telemedicine service, which has conducted nearly 50 crore tele-consultations, showcasing the impact of technology, doctors' dedication, and citizens' trust. He described the journey of Mann Ki Baat over the past 12 years as a "pilgrimage" to learn about citizens' efforts and acknowledge their contributions, noting that the programme has provided a platform to highlight the work of ordinary individuals across the country.