Doha Design District presents landmark fashion exhibition ‘Designed to Last’

Doha Design District (DDD), a project by Msheireb Properties, will showcase an exhibition titled "Designed to Last" from October 28 to November 5. This exhibition aims to explore the concept of longevity in fashion, focusing not just on the production process but also on the significance a piece holds. The exhibition will be held in the main atrium of Msheireb Downtown Doha and will feature the work of Moroccan designer Artsi Ifrah.

Ifrah's creations, including thirteen unique Maison ARTC designs and a collection of his photographs, will be displayed. His work, which blends Moroccan heritage with a contemporary artistic perspective, emphasizes that culture is not static. Ifrah's guiding principle is "We Move Culture. We Are Culture."

The exhibition will also include a live visitor engagement, a series of educational talks, and hands-on activities. On October 28, Ifrah will give an artist talk at 8pm, discussing his artistic philosophy and creative process. From October 28-29, visitors can participate in the "Embroidery Activation," where they can contribute a word or symbol to a collaborative piece responding to the question "What does culture mean to you?"

Additionally, a panel discussion titled "The Stories We Wear" will take place on October 28 at 4pm, featuring Ifrah alongside Dr Tara Desjardins and Innas Soufan.

On November 3 at 4pm, another panel discussion titled "Designed to Last: A Designer’s Perspective" will be held at Sada, with Qatari designers Abdulrahman al-Hamad, Saadia Khabab, and Samah Sulyman discussing their approaches to creating fashion that stands the test of time. Visitors can also explore live draping sessions, offered free of charge, with the requirement of registration. Postcards featuring Ifrah's photography will be available for purchase at the end of the exhibition.