Clean toilets, QR feedback: Oil cos woo customers
New Delhi witnessed a push by oil marketing companies to enhance customer service, with clean toilets at petrol pumps becoming a key initiative. The Ministry of Petroleum and Natural Gas Swachhata Abhiyan spearheaded the drive to transform cleanliness into a lasting commitment, rather than a temporary campaign. Senior executives from IndianOil and BPCL are personally leading inspections across the country, emphasizing the importance of hygienic washrooms.
IndianOil's Director (Marketing), Saumitra Priya Srivastava, and BPCL's Director (Marketing), Subhankar Sen, personally inspected outlets in Mumbai and Delhi, respectively. The company's DriveFresh washroom facilities and customer-feedback arrangements, highlighted via QR codes, were displayed prominently. Inspections extended to cities like Kolkata, Indore, Jabalpur, and Rewa, with officials reviewing cleanliness standards and interacting with customers.
The initiative combines inspections with janitorial staff, sensor-based monitoring, and Darpan QR codes for customer feedback. The goal is to reinforce accountability and address any shortcomings promptly. Oil companies are recognizing that a clean toilet not only satisfies customers but also builds trust and encourages repeat visits.
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