Best World’s Dora Hoan to chair global direct selling body
She is the first person from the Asia-Pacific to lead the organisation in its 48-year history
Dora Hoan, co-founder and global CEO of Best World International, has been elected chair of the World Federation of Direct Selling Associations (WFDSA). This marks the first time an Asia-Pacific leader has taken the position in the organization's 48-year history. Hoan plans to focus on enhancing engagement with governments and regulators, improving industry standards, and building trust among consumers.
She aims to raise ethical standards, governance, compliance, and consumer protection, while encouraging responsible AI adoption. During her term, Hoan will also prioritize women's entrepreneurship and economic participation, noting that 69% of Best World Lifestyle's distributors are women aged 44 and below. Best World, a Singapore-based direct selling company, has expanded to 27 markets since its founding in 1990 by Hoan and Doreen Tan.
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