AIA Life Korea Successfully Hosts ‘K-Pop Together, Give Together’ Concert

AIA Life Korea hosted the 'K-Pop Together, Give Together' concert at KINTEX in Goyang, Gyeonggi Province, with the goal of promoting healthier, longer and better lives. The AIA One Billion (AOB) campaign aims to improve physical health and mental wellbeing of one billion people across Asia-Pacific by 2030. The concert utilized music and culture to boost participants' wellbeing and allow AIA members from Malaysia, the Philippines and Singapore to bond through shared experiences.

AIA Life Korea organized the event to complement its 'AIA-Only Experience' with 'AIA WE,' a platform merging wellness and entertainment for members, staff and partners. The private concert drew around 7,000 attendees, including AIA employees, their families, sales organizations, customers and partners. MCs Jae Min Park and Tiffany Young were joined by global K-pop stars such as JINUSEAN, ITZY, J.Y.

Park, CHUNG HA and PSY. VIP guests enjoyed catering, K-culture experiences and beauty zones. The concert's charitable aspect included performances for nearly 1,000 guests, including children with cancer, their families and care leavers. AIA Life Korea also donated KRW 260 million to charity, with KRW 160 million to Share the Love and KRW 100 million to Childhood Cancer Korea.

Hwang Ji-Ye, Chief Marketing Officer of AIA Life Korea, expressed pride in uniting colleagues and AIA family members from across Asia to celebrate achievements, forge connections and create a memorable wellness and entertainment experience.