The 2028 crop hits New Mexico for inaugural ‘Matanza’ rally
The “Fourth in the Nation Matanza Rally” is testing the appetite for a more Latino-specific cultural touchstone to round out the presidential candidate event rotation.
As New Mexico prepares to host its inaugural "Matanza Rally," Democratic Sen. Ben Ray Luján is officially ushering the state into the early nominating season for the 2028 presidential race. The event, set to take place at Albuquerque's International Balloon Museum, aims to introduce the presidential hopefuls to New Mexico's diverse electorate, with over 1,500 attendees expected.
Matanza is a traditional New Mexico feast, involving a pig cooked over coals overnight and shared with tortillas and chicharrón. Luján explained that the rally is meant to be a "first taste of New Mexico" for the presidential candidates, who will be eager to connect with the state's Latino voters, who make up the majority of the electorate.
Both Senator Chris Van Hollen and Senator Mark Kelly have expressed interest in running for the presidency, but have yet to make a final decision. The rally also highlights New Mexico's significant role in the early primary calendar, with its diverse economy, strong Native American community, and border location.
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