New Blood CEO confirms it: the worst way to sell immersive sims like Gloomwood and Fallen Aces is to call them immersive sims

New Blood CEO Dave Oshry has made it clear that using the term "immersive sim" to market games like Gloomwood and Fallen Aces is a poor strategy. Oshry believes the term is awful and that it doesn't effectively attract mainstream audiences. Despite growing up playing classic games like Deus Ex and Thief, Oshry admits he had never heard the term "immersive sim" until working on Gloomwood.

He likens the term to being an inside baseball discussion among designers, but not something understood by the general public. Oshry argues that focusing on more mainstream and easily understandable terms like "boomer shooter" or simply showcasing gameplay features proves more successful in marketing these types of games.