Middle Eastern juice bar B-Fresh lands in Harajuku
Refresh yourself with fruity sweetness while the crowds have yet to discover the store. Japan’s cafe culture is a flourishing landscape of specialty roasters, themed cafes, and retro junkisssa coffeehouses. However, the presence of large foreign players, led by companies like Starbucks and Gong Cha, can’t be understated due to their expanding presence in the […]
Japan’s Middle Eastern juice bar, B-Fresh, has recently opened its first location in Harajuku, Tokyo, despite not yet attracting a line of customers. The store, which offers a variety of smoothies, acai bowls, and frozen yogurt, chose to open in the city known for its thriving cafe culture and specialty coffeehouses, such as Starbucks and Gong Cha.
Mr. Sato, a reporter, visited the Harajuku neighborhood and found that popular local spots, like Marion Crepes, remained bustling with customers, but B-Fresh had no line. The store operates from 12:00 p.m. to 8:00 p.m. and accepts only cashless payments. The menu offers a range of customization options, including bubble drinks, smoothies, and acai bowls, with an emphasis on fresh fruit and toppings like Nutella, Oreos, chia, and flaxseed.
Despite its unseasonably hot weather and fatigue from morning pole dancing practice, Mr. Sato found the B-Fresh drink to be refreshing and delicious, even without the strawberry pearls topping (additional topping costing an extra 100 yen). However, the store’s exterior wall construction may lead some passersby, unaware of the opening, to assume the store is closed.
Written by urgent.news from SoraNews24's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
