Mexican Americans are Mexico’s untapped opportunity: A perspective from our CEO

Mexican Americans represent a significant untapped opportunity for Mexico, according to the CEO. Being married to an Indian woman, the CEO has observed the strong connection that Indian Americans maintain with their homeland, despite living abroad. This pride in their heritage, instilled by India's education system, drives them to engage with India through business, trade, and talent acquisition.

Similarly, Mexican Americans in the United States possess a deep cultural and familial bond with Mexico. However, Mexican presidents have rarely visited the United States, a stark contrast to India's Prime Minister, who has made numerous trips over the past decade to engage with the Indian American community and promote business ties.

This disparity in diplomatic efforts could be detrimental to Mexico, as many Mexican Americans may have outdated perceptions of their country due to limited exposure and the influence of media narratives focused on violence and crime. By prioritizing visits and engagement with the Mexican American community, Mexico could gain valuable insights, foster stronger business relationships, and capitalize on the vast potential of this demographic, which constitutes over 30% of the Mexican population living abroad.