Tech giants prepare to storm the travel industry through AI
1.4% of tourists around the world are already making their purchases through this technology, which has doubled its share in the last six months.
The increasing use of artificial intelligence (AI) by travelers to plan their vacations has caught the attention of tech giants like OpenAI, Gemini, and Claude. The travel industry generates $11.6 trillion annually, according to the World Travel & Tourism Council (WTTC), which represents around 200 major companies worldwide. These tech giants are looking to tap into the industry's substantial revenue.
Written by urgent.news from El Pais Economia's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
