Justin Bieber lands in South Korea for first visit in 13 years as fashion brand pop-up opens in Seoul
SEOUL, Oct 24 — Canadian pop star Justin Bieber made an unannounced visit to South Korea yesterday, his first trip...
Canadian pop sensation Justin Bieber touched down in South Korea on October 24, marking his first visit to the country in approximately 13 years. The 32-year-old singer arrived unannounced at Incheon International Airport, accompanied by his wife, model Hailey Bieber. Bieber announced his arrival on social media, sharing photos and writing, “Made it to Seoul.”
The pop star last performed in South Korea in 2013, although he did make a virtual appearance at the Weverse Con Festival in late 2021. Bieber’s current trip has been speculated to be related to a pop-up store for his fashion and lifestyle label, Skylrk, which opened in Seoul’s Seongsu neighbourhood on Thursday. The store is set to close the following day.
Bieber’s musical output has been active in recent months, with the release of “Swag Live From Coachella (Weekend I)” in June 2026. This live album captured his headlining performance at the Coachella Valley Music and Arts Festival in April, drawing over 147 million views globally.
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