IFP 2026: Rana Daggubati Calls ₹100–500 Crore Box Office Claims 'Lazy Marketing'
Rana Dagubatti gave us a glimpse of his earlier years in the film industry, when it wasn't acting that he dabbled in. During his initial years, he first gained a foothold in the industry by working in a film lab, after which he worked in the distribution office. Post this glimpse into his past, Rana finally addressed an issue so candidly, that it took us by surprise- the issue of marketing a film…
IFP 2026: Rana Daggubati criticized claims of films making ₹100–500 crore at the box office, calling them examples of "lazy marketing." The actor reminisced about his early days in the industry, working in a film lab and distribution office before entering acting. Rana highlighted a stark contrast between Hyderabad and Mumbai, noting that Mumbai, known as the "Maximum City," sees constant activity—fashion shows, movie events, and more—while Hyderabad is quieter and primarily focused on films.
When envisioning changes in the industry a decade from now, Rana recalled a brash comment he made about Telugu films being seen by everyone, which he now finds humorous.
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