I sold to Visa for $2 billion. I could be on a beach right now, but I’m risking my own money to solve the problem that held my first company back

Post-sale, the founder of Tink found themselves with a world of possibilities, but also a sense of unfinished business. As they watched the company change and grow, the speed, agility, and confidence that made tech building appealing began to erode. Compliance, once necessary but burdensome, became a constant worry for the founder.

Now, instead of pursuing a beach holiday, they're investing their own money into solving the problem that held Tink back. They've created a platform called Freda, which they wish they had when scaling Tink. The founder realized that seemingly tedious protocols could determine a company's success in new markets, and that rules constantly evolve.

They were surprised to learn that the U.S. isn't as unregulated as commonly believed, and that compliance is a global issue. Despite the allure of AI's promise, the founder remains skeptical of compliance systems that rely on generic chatbots or incomplete policy information. They believe that finding a solution to this problem is worth their own investment.