Honasa Consumer elevates Vipul Maheshwari to chief product & technology officer

Honasa Consumer has promoted Vipul Maheshwari to the key role of chief product and technology officer (CPTO). The appointment was announced by the company, which owns the popular skincare brand Mamaearth. Maheshwari previously served as executive vice president for product and data and is now part of the senior management team. In his new position, he will oversee product, technology, engineering, and analytics functions at Honasa.

The primary goal for Maheshwari is to drive Honasa's integration of artificial intelligence (AI) into various aspects of its business. This includes developing AI systems capable of complex, multi-step tasks with human oversight. Honasa plans to leverage AI to simplify processes, automate tasks, and expedite decision-making.

Cofounder and CEO Varun Alagh highlighted the importance of technology in the company's growth and expressed enthusiasm for AI's potential to reshape Honasa's business model. He emphasized Maheshwari's qualifications for the role, noting his expertise in data and product development as well as his deep understanding of the company's operations. Maheshwari has been with Honasa for six years and played a crucial role in establishing the company's data and product capabilities.

AI and agentic systems, which enable intelligent systems to execute workflows and drive outcomes, represent a significant shift in how businesses will operate, according to Maheshwari. He holds a master's degree in Mathematics and Computer Science from IIT Delhi and has previously worked at Delhivery and Global Analytics India.

Honasa's financial performance has been impressive, with net profit more than doubling to Rs 90 crore in the April-June quarter from Rs 41 crore in the previous year. The company anticipates strong growth in consolidated net sales value (NSV) for the July-September quarter, with expectations of around thirty percent year-on-year growth.