Geely Officially Launches in Pakistan with Bestway Group

The Bestway Group officially introduced Chinese automotive giant Geely Auto to Pakistan at a ceremony in Islamabad, attended by top executives and industry representatives. This marks Bestway's expansion into the automotive sector, bringing Geely's engineering expertise and vehicle range to the Pakistani market. Bestway Automotive, Geely's exclusive distributor in Pakistan, will manage vehicle sales and after-sales support.

The partnership also opens the door for local assembly, with Bestway preparing its Karachi facility for Geely's next steps in the country.

The launch highlights Geely's global brand philosophy, "See the World in Full", which emphasizes creating better experiences and enabling people to explore new horizons through mobility. This vision drives Geely's inclusive mobility approach, combining engineering, technology, and design to enhance people's connection with the world around them.

Bestway Group's Group Managing Director for Non-Banking Businesses, Irfan Sheikh, expressed pride in the partnership, stating that it combines Bestway's experience in investing in Pakistani businesses with Geely's global automotive expertise. The three Geely models introduced to Pakistan are the compact, electric EX2, the fully electric SUV EX5, and the Starray EM-R with range-extended electric vehicle technology. These models cater to various mobility needs, from urban driving to long-distance travel.

Bestway Group's Group Chief Executive Officer, Haider Choudrey, emphasized the commitment of both organizations to Pakistan's automotive industry. Through this partnership, Bestway and Geely aim to foster customer relationships, promote local manufacturing, employment, and skills development, and strengthen the automotive supply chain. They also seek to offer Pakistani consumers greater access to global automotive technology and high-quality mobility solutions.