ECP proposes AI rules for parties, media, election observers

Islamabad: The Election Commission of Pakistan (ECP) has proposed revisions to election codes governing political parties, candidates, media, and observers to safeguard democratic processes from artificial intelligence (AI) risks. The commission has circulated the draft amendments for stakeholder feedback by November 20. The document claims the ECP's duty under Article 218(3) of the constitution is to ensure fair, equitable, and honest elections.

The ECP emphasizes its responsibility to prevent corrupt practices, including AI-manipulated electoral interference. Draft rules mandate clear disclosure of AI-generated campaign materials, including deepfakes, cloned voices, and synthetic content in robocalls and voter outreach messages. AI-generated content intended to deceive voters or misrepresent individuals is prohibited, as is the use of automated bots to inflate public support impressions.

Log retention and submission for AI-assisted campaign materials are also required. Media outlets and influencers must label AI-altered election content, with media houses remaining accountable for AI-generated content's factual accuracy. Regulatory bodies will actively monitor online platforms, submit compliance reports to the ECP, and retain authority to order content removal or re-labeling.

Election observers must identify and report AI-generated deepfakes and disinformation promptly to the ECP, prohibiting AI-generated fabricated or embellished election materials.