Complaint filed against Israeli real estate agencies for allegedly misleading Canadians about properties in West Bank

A group of Canadian lawyers and civil society organizations have lodged a formal complaint with the Competition Bureau, alleging that four Israeli real estate firms and a Canadian marketing agency engaged in deceptive practices by promoting properties in the West Bank as being located in Israel. The complaint, filed by the Global Echo Litigation Center and Canadian Lawyers for International Human Rights, states that these companies misled Canadian consumers regarding the locations of the properties being marketed at various real estate events held in Toronto and Montreal between 2024 and 2026.

According to James Yap, president of the lawyers' association and a law professor at the University of Windsor, Canadians who may have purchased properties in the West Bank could face severe legal repercussions under international law, including potential complicity in war crimes. Canada and the international community have consistently considered Israeli settlements in the West Bank to be illegal, as Israel has been occupying the territory since 1967.

However, settlement activity has notably increased since the outbreak of the ongoing conflict in Gaza in 2023, which has resulted in significant loss of life and displacement.

In response to the ongoing situation, the Canadian government issued a warning in August, advising Canadian companies to refrain from engaging in any business dealings with Israeli settlements. Failure to comply with this directive, the government asserts, could leave these entities vulnerable to legal and financial repercussions.

Yap emphasized that the Canadian government has long advocated for the respect of international law and condemned the settlements as illegal. He further criticized the current administration for its lack of action, stating that this case provides an opportunity for the government to take concrete measures to address the issue.

The complaint, on behalf of six individuals, includes visual evidence such as photographs and social media posts from promotional materials related to condominium projects in the occupied West Bank. These materials were showcased at real estate fairs between 2024 and 2026, featuring Israeli real estate agencies' booths promoting condominium projects in Ma'ale Adumim and Adam, both Israeli settlements within the West Bank.

The promotional materials depicted the properties with an invitation to find "dream homes in Israel," highlighting the deceptive nature of the marketing campaign.