Why Bolt is practically giving away its annual subscription in Kenya
Bolt Plus faces two rivals. Uber One costs KES 280 ($2) monthly and covers rides, food and groceries. Glovo Prime costs KES 400 ($3) monthly for deliveries from restaurants, supermarkets and shops.
Bolt , the ride-hailing and food delivery giant, has launched a membership plan called Bolt Plus in Kenya. The service offers users a variety of perks including cashback on rides, free deliveries on eligible orders, priority driver matching, faster food delivery and three free ride cancellations each month for KES 280 ($2.16), with the first month being free.
Priced at KES 899 ($6.92) annually, the membership appears to be a steep discount at around KES 75 ($0.58) per month. The company claims this annual offer provides better value for money, but the reason behind this pricing strategy remains unclear.
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