Urgent.News

What's breaking now, across thousands of outlets.

Business

Walmart Connect pitches brands directly as it pushes lift studies ahead of holiday ad deals

Ahead of this year’s holiday shopping season, Walmart’s sales team has begun directly approaching brand clients offering on-site brand lift studies. Three agency execs told Digiday they’ve had multiple clients approached, but declined to name which clients.

We haven't written up this one. Modern Retail has the full story — the link below goes straight to it.

Read the original at modernretail.co →

More in Business

Creators say it’s difficult to make money from news — with platform rules and brand guidelines

With more people getting news from creators than traditional media, those creators are still trying to build sustainable businesses.

  • Nearly six in ten Americans get news from social media, not traditional outlets
  • News creators struggle with brand partnerships, income stability, and journalistic integrity
  • Over 70% recognize contrast between independent creators and conventional journalists

More from Friday 23 October →