Vincom Retail partners with South Korea QooQoo for buffet expansion
Property operator Vincom Retail signed a strategic agreement with South Korean restaurant chain QooQoo Franchise Group to expand premium buffet locations across Vietnamese commercial centres
HANOI, Vietnam - On October 22, 2026, Vincom Retail inked a memorandum of understanding (MoU) with QooQoo Franchise Group, the South Korean operator behind more than 90 premium buffet restaurants. The agreement paves the way for Vincom to introduce international dining concepts to its retail properties across Vietnam through 2027. The signing event saw participation from Kim Young-gi, Chairman of QooQoo Franchise Group, and Pham Thi Thu Hien, Deputy CEO of Sales at Vincom Retail.
The two companies will collaborate to explore the introduction of QooQoo's restaurant chains to Vincom's shopping malls and commercial districts, with Hanoi and Ho Chi Minh City slated as primary markets during 2026-2027. This partnership aims to leverage Vincom's extensive retail network and QooQoo's proven operational capabilities to expand dining options and create a mutually beneficial trade relationship.
QooQoo, founded in 2011, is a leading South Korean company specializing in food services and restaurant franchising. The group operates around 90 franchised restaurants across South Korea, primarily under its sushi buffet concept, QooQoo Premium Buffet. The brand has garnered six consecutive Brand of the Year Awards and is a favorite among consumers, appearing multiple times on Maeil Business Newspaper's list of leading franchise brands.
Written by urgent.news from Vietnam Investment Review's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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