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The iPhone Duo could be boosting Samsung Galaxy foldable sales

Samsung is boasting about high foldable sales, and Apple could be partially responsible.

The iPhone Duo could be boosting Samsung Galaxy foldable sales

Samsung's Galaxy Z Fold 8 and Z Fold 8 Ultra devices have seen a significant surge in sales since their August launch, with a 45 percent increase compared to the same period last year. This notable growth comes despite global smartphone sales hitting their lowest point in 14 years. The company also reported a staggering 260 percent rise in Google search interest in their foldable devices during the same timeframe, coinciding with the announcement of Apple's new iPhone Duo foldable phone.

While no definitive link can be drawn between Apple's product launch and the boost in Samsung's sales, the correlation suggests Apple's entry into the foldable market may be influencing consumer interest in alternative folding phone options.

Written by urgent.news from Mashable's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

Also reported by 2 other outlets

Read the original at mashable.com →

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