Tata Electronics wants bigger bite of Apple
Tata Electronics is expanding its manufacturing scope to secure a larger share of the lucrative Apple market in India, according to industry sources. The diversified electronics giant, which ranks fourth among its Tata Group peers by revenue, is eyeing advanced components such as glass-based enclosures and specialized metal parts, according to people familiar with the matter.
The strategic move comes as Tata Electronics, a top-tier Apple supplier, looks to scale up its operations beyond iPhone casings. The company has taken advantage of government-backed electronics components manufacturing scheme (ECMS) approvals for enclosure production, with the bulk of the Rs 27,166 crore allocated support earmarked for projects by Tata Electronics, Motherson Group, and Foxconn's India arm, Yuzhan Technology.
Industry experts point out that enclosures in premium smartphones are not mere protective shells but intricate, multi-tier designs that contribute significantly to a device's form, function, and aesthetics. Analysts believe that Tata Electronics' venture into this category aligns with Apple's push to deepen component manufacturing and value addition in India and could solidify the company's standing in the electronics manufacturing ecosystem.
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