Sir Martin Sorrell on AI's Impact on Advertising
Martin Sorrell, Executive Chairman of S4Capital, says AI is dramatically reducing the time and cost of creating advertising content, forcing agencies to rethink traditional pricing models. He also highlights AI-powered personalization at scale, as brands use data to deliver highly targeted content. Sorrell spoke with Paul Allen on Insight with Haslinda Amin. (Source: Bloomberg)
We haven't written up this one. Bloomberg has the full story — the link below goes straight to it.
