Olivier Bron on Making Bloomingdale’s Desirable Again
Bloomingdale’s chief executive Olivier Bron joins Imran Amed on The BoF Podcast to discuss how a name every American knows is re-earning its place in luxury and why he sees Europe’s biggest houses wrestling with the same problem.
Olivier Bron, the CEO of Bloomingdale's, is spearheading a turnaround that has seen the American department store's comparable sales rise by more than 11 percent for the second quarter in a row. This comes at a time when many in the luxury industry are struggling to achieve growth.
Bringing Bloomingdale's back to relevance is the key focus for Bron. He believes that the store can still be desirable to shoppers and brands, but only if it provides them with a reason to visit the store. This week, Bron spoke with Imran Amed about the process of revitalizing a brand that is universally recognized, and why luxury brands are grappling with the same challenge.
The luxury industry has been witnessing a decline over the past three decades, marked by store closures, bankruptcies, heavy discounting, and stores with a uniform appearance. Bloomingdale's, too, was a victim of this trend. However, under Bron's leadership, the narrative is changing.
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