Now Google says it might use your Gmail and Google Photos data to target ads

Google has revised its privacy policy, which could result in personalized ads based on Gmail, Google Photos, and Drive data. This change becomes effective on October 16th, and it affects users who have enabled AI Mode and the Personal Intelligence feature. This feature allows Google's tools to provide better responses and recommendations, but it also means that more personal data may be used for ad targeting.

The update specifically mentions that users who have connected their Drive, Gmail, or Google Photos accounts to AI Mode may now experience targeted ads based on this information. However, advertisers will not have access to personally identifying details like names or email addresses. Google has assured users that they will not receive ads based on sensitive categories such as race, sexual orientation, religion, or health.

Users have the option to disconnect certain apps from Search's Personal Intelligence features or disable Personalized Recommendations entirely through the Search Services Personalization settings page.