Netflix Credits Flipkart Bundle, Indian Shows For Record Q3 Subscriber Additions

Netflix announced record quarterly paid net subscriber additions in India during the September quarter of 2026, attributing the growth to its local content offerings and a new Flipkart-backed bundle. The company's revenue in India surged around 18% year-over-year, excluding foreign exchange impacts, with viewing hours increasing 24% YoY.

Individual viewing sessions per member rose by a modest percentage. While Netflix did not disclose exact figures, co-CEO Greg Peters emphasized how Indian-produced series contributed to heightened engagement, membership growth, and revenue. Standout local titles included Lock Upp, which garnered the most viewing hours in its debut 91-day period, and Musafir Cafe and Operation Safed Sagar, both achieving significant view counts.

These successes were part of broader expansion across Asia-Pacific, Latin America, and Europe, Middle East, and Africa. Peters also highlighted that Netflix's subscriber retention remained robust across these regions. Globally, Netflix reported a 12% YoY revenue increase to $12.87 Bn in Q3 2026, with operating income growing 37% to $4.46 Bn.

The company anticipates $51.1 Bn in revenue for 2026, reflecting a 13% YoY growth. Looking ahead to 2027, Netflix expects revenue to rise by 13% as membership growth, pricing, and advertising initiatives bolster the outlook, though the firm has not yet released formal guidance for the year. Netflix also plans to roll out its advertising-supported subscription tier in 15 more countries in 2027, with initial launches set for March.