MacBook Neo Helps Apple Outpace Rivals as Market Declines
Apple increased its share of worldwide PC shipments in the third quarter of 2026, with Counterpoint Research crediting the MacBook Neo for some of the company's resilience during a market downturn. The firm's preliminary estimates put Mac shipments at 5.6 million units, an 11% decrease from the same quarter last year. Worldwide PC shipments fell 21% to 57 million units, allowing Apple's market…
Apple's market share in the global PC market rose to 9.8% in Q3 2026, despite a 21% drop in worldwide shipments to 57 million units, according to Counterpoint Research. The MacBook Neo played a significant role in this performance boost, as production costs and higher component prices made replacement computers less affordable, leading consumers to postpone purchases.
Despite the overall contraction, business fleets and Windows migrations kept demand somewhat stable. In the PC market, Lenovo led with 26.3% market share, followed by HP at 18.1% and Dell at 13.3%. Apple remained the fourth-largest vendor, though its shipments declined 11% to 5.6 million units. ASUS, fifth in line, saw a smaller 7% decline, giving it a 9.2% share.
Counterpoint predicts global PC shipments will decrease 27% year over year in Q4 2026, with flat shipment volumes expected for 2027 compared to 2026.
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