Leaked memo reveals Skydance's new advertising leadership after the Paramount-WBD merger
Skydance revealed new leadership in its ad business weeks after the Paramount-Warner Bros. Discovery merger closed, a leaked memo showed.
Skydance has unveiled a new advertising leadership structure in its memo to staff, following the recent Paramount-Warner Bros. Discovery merger. According to a memo seen by Business Insider, Jay Askinasi, the chief revenue officer for advertising at Skydance, outlined the lineup for the unified Skydance Advertising organization.
The new leadership team includes Danielle Carney as head of US sales, Jill Steinhauser as head of ad partnerships, Christine Hong as head of revenue operations, Chris Brady as head of Skydance Media Labs, Ed Romaine as head of ad marketing, and Evan Giamanco as head of product strategy and measurement.
Steve Ellis is set to retain his position as chief operating officer for advertising, a role he has held at Paramount since 2022, and as integration lead. Lee Sears will continue to lead Paramount's international advertising business while executives evaluate the WBD international business.
Askinasi emphasized that the team will operate with clear ownership, fewer layers, and leaders closely involved in the work. He stated that the team would focus on organizing around client planning and purchasing, elevating their strongest IP and creative capabilities, and using shared data and intelligence to make faster, better decisions.
The announcement follows other leadership changes at Skydance, including the departure of four executives from Warner Bros. Discovery's product and tech team.
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