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Finance & Markets

Hermès Makes Customers Wait For A Birkin. Here’s Why Scarcity Is A Billion-Dollar Strategy

Hermès makes customers wait for a Birkin, and it pays off. Here's why scarcity works, and three lessons founders can use in their own business.

Hermès Makes Customers Wait For A Birkin. Here’s Why Scarcity Is A Billion-Dollar Strategy

We haven't written up this one. Forbes has the full story — the link below goes straight to it.

Read the original at forbes.com →

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People Are Still Your Greatest Resource

You people are your greatest resource, so hire well, give authority, remove unnecessary friction, and protect time for deep work. Innovation, accountability, and high performance will follow.

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