Cortina, lo storico Hotel de la Poste acquisito dalla famiglia di Alberto Vacchi

After more than two centuries of history, one of Cortina d'Ampezzo's emblematic hotels has passed into the hands of Alberto Vacchi's family, president of the Emilian packaging giant Ima. The historic Hotel de la Poste, overlooking Piazza Roma, was acquired by Cortina Holding, a company entirely controlled by Alberto Vacchi's family.

The operation, finalized today, October 22nd, involves 100% of Hotel de la Poste Srl's capital, which was bought by the Manaigo and Esposito families. The value of the transaction has not been disclosed, but it is known that UniCredit is a financial partner of the deal.

The structure, founded in 1804, is entering a new phase with an ambitious renovation aimed at elevating it to the luxury five-star segment. The plan aims to transform the hotel without losing its identity, reducing its 73 rooms to around 55, a smaller capacity reflecting the investment's goal of offering more exclusive hospitality.

The project includes the restoration of the historic Posta Bar, two restaurants, a spa, and private event spaces. Guiding this transformation will be Gregorio Minelli Vacchi, Alberto Vacchi's son, who will assume the presidency of the hotel's board of directors. A graduate in architecture from the Politecnico di Milano, Gregorio has already overseen restoration projects for family properties.

Alberto Vacchi emphasized that, while they remain deeply committed to the industrial world, they believe that revitalizing this historic hotel is a challenge filled with opportunities, not just economic. Alberto has entrusted his son with a project where innovative energies and ideas, he adds, will come only from the young.

Meanwhile, the hotel will continue to operate regularly until the renovation work begins, maintaining the current management and staff. The future hotel operator will be determined through an exclusive partnership with Savills, through their Italian hospitality and leisure team. This choice signals Cortina's intention to establish a recognizable presence in the international market.

According to Dario Leone, leader of Savills' Italian hospitality and leisure team, Cortina is undergoing a deep transformation and repositioning towards high-end market segments, attracting major investors and international operators. The acquisition fits into this dynamic, challenging the need to update a historic address of Ampezzo's hospitality without losing its character.