WNBA Finals reaches early record viewership marks
The WNBA Finals are off to a good start with the Atlanta Dream and Golden State Valkyries. WNBA ratings are always under the microscope, whether with or without Caitlin Clark. And although this year’s Finals are missing perennial contenders and big names like the Fever, Aces, and Liberty, they do have Angel Reese. And the…
The WNBA Finals are off to a strong start, boasting impressive viewership numbers. According to NBC, Game 1 on Saturday drew a record audience of 2.1 million viewers on NBC and Peacock, marking the highest-watched Game 1 in Finals history, up 11% from the previous year. This accomplishment surpasses the 1997 championship game, which drew 2.85 million viewers on NBC in the league's inaugural season.
The growth in viewership highlights the WNBA's overall expansion in recent years, with 2021's Game 1 reaching just 469,000 viewers on ABC and 2019's figure at 238,000 viewers on ESPN. The remaining games, scheduled to air on USA Network cable channels, still managed to attract a strong audience for Game 2, with 1.33 million viewers for the Dream-Valkyries matchup, a 9% increase over last year.
The league's success demonstrates that Caitlin Clark's presence is not the sole driving force behind ratings growth, indicating a promising future for the WNBA beyond her star power.
Written by urgent.news from Yahoo Sports's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- Valkyries-Dream WNBA Finals odds: Player prop bets for Game 3 sports.yahoo.com
