Why CNN International is building for agentic ad market that barely exists yet
CNN International is still chasing its first agent-sold dollar by Q1.
Following the completion of the Skydance deal, CNN International remains committed to launching ad sales through AI agents in the first quarter of 2027, according to Faisal Karmali, vice president of digital operations for CNN International Commercial. Despite sharing limited details about the agent, it is being developed in-house alongside third-party technologies and vendors like demand-side platforms.
The initial phase involved scoping protocols by the end of Q2, testing with one or two properties using large language models in Q3, and analyzing buyer behavior and budget allocation in Q4. Early use cases are expected to focus on performance campaigns before expanding further. As of now, the timeline appears to be on track.
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