Westcol’s Bogota Livestream Reportedly Cost El GranSan US$81,000
Colombian streamer Westcol reportedly received 260 million Colombian pesos (about US$81,300) for a two-hour livestream at El GranSan, a wholesale shopping center in Bogota’s San Victorino district. The Oct. 20 visit was intended to promote local businesses. However, a huge crowd gathered around the creator, making it difficult for him to leave. Local media reported […]
El GranSan, a wholesale shopping center in Bogota's San Victorino district, reportedly paid Colombian streamer Westcol US$81,300 for a two-hour livestream. The Oct. 20 event was meant to promote local businesses. Westcol had initially asked for 300 million Colombian pesos (US$93,800) but the fee was negotiated down by 40 million pesos (US$12,500).
Merchants at the center, which employs thousands, have been struggling due to declining sales and competition from online platforms. The livestream saw a massive crowd that made it difficult for Westcol to leave. He described the gathering as potentially dangerous and helped a woman whose foot got trapped in a grate. Despite the chaos, Westcol expressed his intention to promote Colombian commerce and urged viewers to support local businesses.
The center's early-morning wholesale market features 730 brands and 450 exhibitors, but sales have dropped by 40% to 50% in September, according to the Bogota Council.
Written by urgent.news from Colombia One's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
