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Industrialized dwellings, crafted primarily in a factory and delivered within months, are making a mark in the premium residential market. Fast-track construction and full design customization are key selling points. Constructed in modules, these industrialized homes boast up to 95% of their components produced in a factory environment.

The Concrete Home, a Spanish firm specializing in high-end concrete prefabrication, echoes this sentiment, emphasizing that "the process of construction is industrialized; the architecture remains client-driven."

Targeting high-net-worth buyers, these homes incorporate wellness areas with spas, saunas, private wine cellars, private cinemas, and garages often conceived as "mini-galleries." Designers like Joaquín Torres offer tailor-made designs, including double-height ceilings, contemporary architecture, and expansive floor-to-ceiling windows. "Six months from order to move-in," says José Mier, a director at Engel & Völkers Asturias, highlighting the rapid turnaround from design to delivery.

The appeal lies in the certainty of delivery schedules and complete control over complex projects, a stark contrast to traditional construction's lengthy timelines and budget uncertainties. Buyers, predominantly professionals in technical fields, prioritize design, quality, precision, efficiency, and control.

Costs reflect the level of personalization, with a 335-square-meter home featuring a pool, domotics, double-height spaces, solar panels, and a 30-meter porch without pillars costing around €2,200 per square meter, or approximately €737,000 including taxes. Despite cultural resistance viewing prefab homes as cheap, the industry is working to dispel this notion, showcasing industrialized homes as high-quality alternatives in the luxury market.