Universal Music Group & AI Gaming Company TYGER Announce Licensing Deal
The new agreement allows for UMG songs to be streamed in real-time for gamers.
Universal Music Group (UMG) and AI gaming company TYGER have entered into a licensing agreement, marking the first such deal between a major label and an AI gaming firm. TYGER uses AI to dynamically adapt music to real-time fan gameplay, allowing their users to access select songs from UMG artists within the platform. CEO and cofounder of TYGER, Nick Venti, highlighted the significance of the partnership, stating it validates their vision for the future of music in interactive and digital experiences.
At the same time, Michael Nash, chief digital officer and executive VP at UMG, emphasized the growing role of music in gaming, noting that through this agreement their artists and music will now soundtrack personalized gameplay experiences and reach millions of gamers and fans worldwide. The agreement comes as UMG has been actively exploring partnerships with AI technology companies, with CEO Lucian Grainge endorsing the potential of AI under proper guardrails.
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