Tons of People Are Apparently Asking Meta’s Muse AI Agent to Shop for Them
A quarter of Meta Muse’s 10 million users are shopping online via the AI agent with an average spend of $200 per purchase, according to Mark Zuckerberg.
During Meta's Q3 earnings call, CEO Mark Zuckerberg revealed that a significant portion of Meta's Muse AI agent users, already exceeding 10 million, are using the technology for shopping purposes. The average purchase size per Muse user is over $200, leading Meta to collaborate with payment app Stripe to raise credit limits to accommodate the increased demand.
Zuckerberg stated that Muse has reached a "product-market fit," hinting at the potential for a future where users could have personal AI agents communicating with business AI agents to complete transactions without human intervention. The ultimate goal is for Muse to scale its revenue beyond that of Meta's existing family of apps, including Facebook, Instagram, WhatsApp, Threads, and Messenger.
The integration of Muse into Meta's upcoming smart glasses, set to launch next month, will allow users to access the AI agent on the go. Meta plans to gamify the Muse experience through a "Muse network," enabling Muses to collaborate with friends' and family members' Muses.
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