Samyang Foods Draws 56,000 To SIAL Paris

Samyang Foods attracted a record-breaking 56,000 visitors to its booth at SIAL Paris 2026, held from October 17 to 21 in Paris, France. The exhibition marked the company's first participation in the event and served to boost its brand awareness in the European market. Visitors flocked to Samyang Foods' main booth, dubbed "CRAVE LAND," and its business lounge, drawn in by the booth's eye-catching design and interactive content.

A notable feature of the booth was a large sculpture of the Buldak character PEPPO and an LED screen above the booth, which quickly became a popular photo spot on local social media. The striking visuals and experience-based content drew crowds to the company's exhibition space, resulting in a high number of attendees.

During the exhibition, visitors had the opportunity to sample Buldak brand products at four daily tasting events, with a total of 16,000 people taking part. The spiciness of Carbo Buldak and the quality of the protein pasta Tangle received particular praise from local visitors. Additionally, close to 20,000 people participated in the company's booth events, underscoring the strong local interest in Samyang Foods' offerings.

The success of Samyang Foods' presence at SIAL Paris 2026 is seen as a strong indicator of the company's rapid growth in Europe. In the second quarter of the current year, the company reported consolidated sales of 770.3 billion won ($570.3 million) and an operating profit of 176.2 billion won ($130.4 million). European sales were valued at 80.6 billion won ($59.7 million), marking a 61% increase compared to the previous year. This growth was driven by strong sales in key European countries, including Germany and France.

Samyang Foods has been actively expanding its presence in key retail channels across major European markets, with its European sales corporation based in the Netherlands serving as a strategic hub. The company's business lounge at the exhibition provided a platform for ongoing consultations with global online and offline buyers, laying the groundwork for new listings and strengthening its market position in Europe.

Samyang Foods' chairperson, Kim Jung-soo, personally visited the exhibition on its opening day to inspect the site and review buyer meetings. The company's management demonstrated a strong commitment to targeting the European market, with plans to further broaden its distribution base across the region based on the positive feedback and buyer network gathered at the event.