Netflix turns everyday Korea into tourist attraction
On Tuesday, Zineb Baaout, a Moroccan-born travel content creator based in the U.S., posted an Instagram Reel showing her trip to Ttukseom Hangang Park in Seoul, where she enjoyed a bowl of instant noodles. She wrote to her followers: “600 K-dramas later, I finally got to see the hype around eating Ramyeon and watching the sunset at the Han River in person.” What used to be a humble late-night…
Moroccan-born travel vlogger Zineb Baaout recently shared her experience visiting Ttukseom Hangang Park in Seoul, where she indulged in a bowl of instant noodles while watching the sunset over the Han River. Baaout wrote, "600 K-dramas later, I finally got to see the hype around eating Ramyeon and watching the sunset at the Han River in person." What was once an ordinary late-night activity for locals has now become a coveted experience for tourists.
The surge in global Over-The-Top (OTT) streaming platforms, particularly Netflix, has contributed to a growing number of tourists flocking to Korea. Instead of merely visiting landmarks, travelers are now seeking to immerse themselves in the everyday lifestyles, convenience store foods, and neighborhood spots showcased in Korean dramas.
While Korean dramas and popular idol groups like BTS and BLACKPINK had already piqued global interest in Korean culture and tourism prior to Netflix's entry into the Korean market a decade ago, the influx of tourists and the diversity of travel content inspired by Korean popular culture have skyrocketed exponentially with the rise of streaming services.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
Also reported by 1 other outlet
- Netflix turns everyday Korea into tourist attraction koreatimes.co.kr
