Lee's social media posts and the elephant in the Blue House

President Lee Jae Myung's recent surge in social media activity is a novel attempt to address a long-standing issue. His three immediate predecessors had X (formerly Twitter) accounts, but their use was minimal. Lee is more active on this front. In the previous month, he averaged four posts a day, surpassing his predecessors' efforts.

Thus far in October, the number has risen to six. Analysts have noted that the increase in his X activity aligns with a decline in his approval rating. This is the familiar problem mentioned earlier.

Before tackling the issue, it is essential to observe a few facts. First, his posts are not the cause of the drop in approval; they are an attempt to counteract it. Second, Lee's approval rating is not as low as it seems. At just under 40 percent, it is not terrible for a country ranked 67th in the Global Happiness Index. Inhabitants are prone to complain, so why act now? The number alone does not matter.