Knorr celebrates the Flavours and Traditions of Onitsha at Ofala Festival 2026

Knorr enhanced the cultural festivities of Onitsha's 500-year monarchy celebration during the 2026 Ofala Festival, held on October 16 and 17 at Ime Obi Ezechima Square Stadium in Anambra State. The celebration, led by His Royal Majesty, Igwe Nnaemeka Alfred Ugochukwu Achebe (Agbogidi), honored the region's rich heritage while looking to the future.

Knorr contributed to the festival by creating food experiences that connected attendees to local cuisine and community. The brand's presence at the festival came in the form of the Knorr Village Market, where visitors could sample smoky jollof rice made with the new Knorr Smokey Party Jollof Seasoning, alongside the Anambra staple Ofe Onugbu served with Akpu.

Through these tastings, festivalgoers were able to enjoy familiar Nigerian dishes while experiencing the unique smoky flavor of the new jollof seasoning. Additionally, the Knorr Village Market provided an opportunity for attendees to purchase Knorr products and receive rewards. A culinary competition, moderated by Knorr collaborator Chiamaka Nwakalor-Egemba, showcased traditional dishes prepared with Knorr seasoning cubes.

After tasting the dishes, attendees selected a winning team and earned Knorr-branded merchandise. Overall, Knorr's involvement at Ofala Festival 2026 demonstrated the power of food to bring people together, celebrate cultural heritage, and inspire community bonds.