K-beauty firms to seek export deals at Cheongju expo

The annual Cosmetics & Beauty Expo Osong Korea 2026 kicked off in North Chungcheong Province on Thursday, providing a platform for Korean cosmetics and beauty product companies to pursue export deals, reported the provincial government. Spanning through Saturday, the expo is currently taking place in Osong, a district of Cheongju situated 83 kilometers south of Seoul.

Organized by the provincial government, the event's primary objective is to link local businesses with global buyers, according to Gov. Shin Yong-han. "We will support K-beauty products in reaching international markets and bring international buyers to North Chungcheong Province, a key hub for the industry, to help facilitate export deals," the governor stated.

Over 250 companies are participating in the business-to-business (B2B)-oriented event, which carries the theme K-Beauty Osong Seeks Growth Along With Global Partners. This year's expo, the largest yet, offers local companies prospects to venture into overseas markets while allowing visitors to sample K-beauty products, according to Jang Woo-sung, director general of the provincial government's bureau of biologics, food.