Hyundai, Kia's Sept. sales fall 1.7 pct in September amid model shortage

Hyundai and Kia's combined vehicle sales in Europe dropped 1.7% in September compared to the previous year, according to data from the European Automobile Manufacturers Association. The two automakers sold a combined 96,258 vehicles in the European market, a decline from 97,907 units in September 2025, as reported by industry data.

The drop in sales was primarily due to the absence of new models in Hyundai Motor's lineup, particularly electric vehicles. A Hyundai spokesperson explained that the lack of new vehicles impacted their sales performance in September. Hyundai's sales fell 17.5% to 39,821 units, down from 48,253 units a year earlier. In contrast, Kia's sales rose 13.7% to 56,437 units, up from 49,654 units in the same period last year.

With stricter emissions regulations in Europe, both automakers are shifting focus towards expanding their sales of environmentally friendly vehicles. This includes the gasoline hybrid and plug-in hybrid versions of Hyundai's Tucson, the all-electric Kona, and Kia's pure electric EV3 and Niro plug-in hybrid. Together, Hyundai and Kia accounted for 7% of the combined vehicle sales in Europe last month.