Giant iPhone Duo Installations Spotted at Apple Fifth Avenue
Apple is preparing what appear to be giant iPhone Duo displays outside its Fifth Avenue store in New York ahead of the device's launch on Friday, October 23. Photos from users on X show the structures on the plaza beside the glass cube. Their designs are hidden by wrapping and black covers, so it remains unclear exactly how Apple will present the device. October 21, 2026 The outdoor installations…
Apple is set to unveil a new iPhone Duo device on Friday, October 23 at its Fifth Avenue store in New York. The architecture firm behind the store's design has installed what appear to be large iPhone Duo displays outside the glass cube. The exact method of showcasing the device remains uncertain due to wrapping and black covers obscuring the design.
Alongside the outdoor installations, Apple plans to boost in-store promotions with over 150 Duo units for demonstrations, with larger retail locations expected to have roughly 20 units each. New demonstration methods include a fixture illustrating the device's opening and closing, and a MagSafe stand to compare the Duo with conventional iPhones.
The Fifth Avenue launch decor has undergone two changes in less than a month, with the iPhone Duo set to launch on the same date. Apple has confirmed limited walk-in availability in the U.S. and other markets, with China, France, Japan, and others requiring customers to reserve a pickup time online. MacRumors will cover the launch event.
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