Ghana moves beyond peace and stability in battle for investors – GIPA CEO

Ghana is shifting its focus beyond mere peace and stability in its efforts to attract investors, according to Simon Madjie, CEO of the Ghana Investment Promotion Authority (GIPA). Speaking on Joy News’ PM Express Business Edition, Madjie emphasized that Ghana is now marketing reforms, credible leadership, and investment returns to distinguish itself in a highly competitive regional market.

Madjie's comments came in response to a question from host George Wiafe about the country's ability to compete with neighboring economies, which are enhancing their investment offerings. While acknowledging the challenge, Madjie argued that Ghana is developing a more comprehensive case for investment through reforms that benefit both businesses and citizens.

The CEO highlighted several reforms, such as changes in tax and customs laws, as part of the country's strategy. Additionally, Madjie underscored the importance of leadership credibility in attracting investment. He noted that credible leadership, from the President down to local municipal leaders, is essential for sustained growth and investment.

Madjie emphasized that Ghana’s pitch involves leadership across various levels of government, from the presidency and ministries to agencies and local authorities. This coordinated effort aims to create a favorable environment for long-term investment. He also pointed to sector-specific policies, such as a new textiles policy, an agribusiness policy, and a policy on component manufacturing, as evidence of Ghana’s commitment to fostering business growth and prosperity.

Madicke concluded that these measures collectively position Ghana as a desirable destination for businesses seeking a thriving, prosperous, and business-friendly environment.