‘Ghana is selling credibility’ – GIPA’s Simon Madjie on investment race

Ghana is positioning itself as a country with strong policy credibility and business reforms, according to GIPA CEO Simon Madjie. In an interview on JoyNews’ PM Express Business Edition, Madjie emphasized that Ghana is no longer solely selling political stability and its natural advantages. Instead, the country is focusing on creating an environment that supports business growth.

When asked by host George Wiafe about the competition from neighboring economies, such as Benin’s investment drive, Madjie acknowledged the challenge but stressed that Ghana's proposition now centers around reforms and credible leadership. He described these reforms as aimed at generating prosperity for both investors and Ghanaians, highlighting changes to tax and customs laws as part of this effort.

Madjie argued that the competition goes beyond mere electoral processes, as investors require policies that will support their businesses over time. He stressed that credibility must permeate every level of leadership, including the presidency, ministries, agencies, and local authorities. While political stability remains part of Ghana's offer, Madjie emphasized that the country is building upon this foundation by developing sector policies such as a new textiles policy, an agribusiness policy, and a policy on component manufacturing.

These measures aim to strengthen Ghana's reputation as a destination where investors can build and expand their businesses, ultimately positioning the nation as a place where people can thrive, conduct business, and prosper.