FTC to collect public opinion on draft guidelines against 'AI washing'
Korea's antitrust watchdog said Thursday it has begun collecting public opinion on draft guidelines against advertisements exaggerating products' use of artificial intelligence (AI) technologies, a practice known as "AI washing." The Fair Trade Commission (FTC) said it plans to gather opinions through Nov. 11 amid a growing number of products advertising AI features, with some allegedly providing…
The Korea Fair Trade Commission (FTC) has initiated a public opinion gathering on draft guidelines aimed at combating advertisements that exaggerate the use of artificial intelligence (AI) technologies, a phenomenon known as AI washing. The FTC plans to collect feedback until November 11, as the number of products claiming AI features has risen, often with misleading or deceptive information.
The agency explains that AI is frequently used to describe a product's advanced technology, accuracy, and objectivity, which can mislead consumers into perceiving higher performance and reliability, potentially justifying a price increase. To address this trend, the FTC warns that consumers should be vigilant about products advertised as having AI features even if they do not employ such technologies.
The draft guidelines cover four categories of potential violations under the Act on Fair Labeling and Advertising, including a self-assessment checklist and frequently asked questions. Examples cited by the FTC include electric hot-water heating mats and cat litter boxes.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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