Citizens cuts Six Flags stock price target on weaker traffic

Citizens has reduced its price target on Six Flags Entertainment shares to $14 from $24, maintaining an Outperform rating. The stock currently trades at $7.07, close to its 52-week low of $6.96. According to InvestingPro analysis, Six Flags appears undervalued at present, but weaker traffic during the third quarter of 2026 has raised concerns about the company's cash flow generation capabilities.

The firm estimates a 2.0% decline in third-quarter 2026 same-store attendance, compared to the consensus expectation of a 0.2% increase. The incident at one of Six Flags' parks in early October resulted in a 10% reduction in Citizens' fourth-quarter 2026 EBITDA estimate. The company is working to restore affected parks and rides, but historical events like data breaches or controversies have generally had limited long-term impact on attendance.

Citizens anticipates a recovery in spring 2027, when the business enters its typically stronger season. Six Flags has a new CEO and CFO, both in their roles for less than a year. The firm expects management to focus on rebuilding customer confidence and improving park operations. Investors seeking further insights can access 10 additional exclusive tips for Six Flags through InvestingPro, along with Pro Research Reports on this and 1,400+ other US equities.