Bose Is Buying Skullcandy
An anonymous reader quotes a report from Wired: Longtime audio giant Bose announced on Wednesday that it's acquiring Skullcandy, the lifestyle brand known for its bass-heavy headphones. Skullcandy will remain a separate company within Bose's Premium Consumer Audio business and will still be based in Park City, Utah. The acquisition isn't out of left field. Bose has lent its audio expertise to…
Bose, the well-known audio company, has announced it is acquiring Skullcandy, a lifestyle brand recognized for its bass-heavy headphones. Skullcandy will continue to operate as an independent entity within Bose's Premium Consumer Audio division, retaining its headquarters in Park City, Utah. This acquisition comes as no surprise, as Bose has been collaborating with Skullcandy for the past year under its Sound by Bose licensing program.
Skullcandy handles the design of the headphones, while Bose contributes its audio expertise. The partnership began with the Skullcandy Method 360 ANC earbuds in 2022 and expanded to the Crusher 1080 ANC headphones in July 2024. This isn't Bose's first foray into the audio market, having previously acquired McIntosh Group, which owns luxury audio brands McIntosh Laboratory and Sonus Faber, in 2024.
However, this deal appears to be driven more by Bose's desire to tap into Skullcandy's community and reach a new customer base that the Bose brand currently lacks. Bose CEO Lila Snyder emphasized that Skullcandy's connection to its community, particularly in Park City, Utah, is crucial to the acquisition. Despite this, Bose has no intention of relocating Skullcandy from its current location, as it remains the epicenter of board sports culture.
Skullcandy's products are also more affordable than other Bose products and brands, enabling Bose to compete across a broader price range.
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