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Big-Box Briefing: How brands are juggling new marketplaces this holiday season

As more brick-and-mortar retailers launch their own third-party marketplaces, brands have more paths than ever before to reach new customers but also new systems to master. Brands and agencies sound off on what the key to success looks like on Walmart, Target and more.

We haven't written up this one. Modern Retail has the full story — the link below goes straight to it.

Read the original at modernretail.co →

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